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Salvador Dali was a Spanish artist and Surrealist icon. Born May 11, 1904 – Dali was perhaps best known for his 1931 painting The Persistence of Memory. A somewhat eccentric character, Salvador’s at times radical yet insightful statements were often quoted. How liberating is the aforementioned quote. Give it a thought.
The above quote came from Paul Rand, American graphic designer. Best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
You might not know this quote or who said it. But you definitely now this man’s work. American designer and filmmaker Saul Bass has lit up the silver screen with his title sequences and movie posters. His art has become popular culture. The comment above is in our days a design mantra.